Delivery of the Sajjah Project Wisp Group’s Largest Exhibition Project for Four Consecutive Years

The Sajjah Exhibition for Saudi retailers in Riyadh is one of Wisp Group’s most prominent and largest projects in the exhibition design and execution sector. For four consecutive years, Wisp has managed the complete development and delivery of the exhibition. Wisp’s scope covers the project from start to finish, beginning with overall concept development and exhibition planning, followed by booth design and fabrication, spatial organization, and visitor-flow planning, through to preparation, installation, on-site execution, and final handover. Each edition includes approximately 200 custom exhibition booths for participating retailers and commercial brands. Every booth is developed to reflect the identity and product-display requirements of its exhibitor while remaining consistent with the exhibition’s overall design, organization, and visitor experience. The scale of the project requires close coordination between Wisp’s design, fabrication, project management, and on-site execution teams to ensure that all booths and exhibition areas are completed according to the approved schedule and quality standards. Four consecutive years of collaboration demonstrate a long-term partnership and continued confidence in Wisp Group’s ability to manage and deliver major exhibitions from concept to completion, providing integrated solutions that evolve each year in line with the exhibition’s growth and the changing requirements of its participants.